TAUZIA Hotel Management, a prominent Indonesian hotel operator with forty-eight hotels ranging from budget to upscale segments throughout the country is giving away free night stays (including breakfast) & special merchandise to guests who are spending the nights or dining in the network.
“In hospitality industry, we rely on positive customer advocacy through guest feedback and when it is combined with social media strategy – it can transform into a very powerful marketing tool,” said YosuaTanuwiria, Corporate Communications & Social Media Manager – TAUZIA Hotel Management.
Starting last week TAUZIA has launched a brand new digital campaign to induce guests to share their stay experience on social media using hash tags #IMATHARRIS / #IMATYELLO / #IMATPOP. It can be in photograph or video format. To date, there have been more than 200 submissions from the guests.
“Our network welcomes thousands of guests daily & in attempt to achieve implement O2O (on-ground to online) marketing strategy, we want to encourage them to share their special moments during their stay.”
This campaign is not only for current & prospective guests. Having been around for fifteen years, TAUZIA also encourages past guests to look into their vault & share their ‘throwback’ moments with their loved ones.
Submission deadline is by 20 January & the best submission will be announced by 24 January.***